Description: Applying behavioral-science and shared-value principles to insurance is a win-win proposition for both insurers and clients.

Description: This article explores the unique economic and behavioral considerations and challenges in reaching the millennial generation to help them address their life insurance protection needs.

Description: An introduction to ultimate life insurance, a product intended to be flexible enough to meet consumers' needs over their lifetimes. The paper gives some illustrations and discusses the Ultimate Life Financial Risk Analysis computer program.

Description: From a session at the Spring meeting of the Society of Actuaries held in San Antonio, Texas, June 14-15, 2004. Panel members from the sales and marketing disciplines discussed their best and worst experiences in bringing an innovative product to market and share insights on how to best develop a working relationship within the product development team.

Description: Panelists discuss: [1] the basics of intellectual property, particularly patent law, and the distinctions among patents, trademarks, and copyrights, [2] what may make a new insurance-product idea patentable, and [3] an actuarial perspective on inventing insurance products. From the 2002 Record of Society of Actuaries, Volume 28, No. 3. Session 30PD of the Boston Annual Meeting.

Description: Panelists focus on how the confluence of cost-effective distribution, rapid new-business processing and products tailored for the middle-income market can lead to profitable sales of smaller policies and expanded mid-market penetration. From the 2002 Record of Society of Actuaries, Volume 28, No. 3. Session 123PD of the Boston Annual Meeting.